Archive for January, 2007

Joost it is…

January 23, 2007

When the founders of two of the most popular P2P sites, Kazaa and Skype, decided to start their new venture, they called it Joost. If Kazaa symbolizes P2P sharing, then Skype revolutionized VoIP. Will Joost (pronounced ‘juiced’) do the same for video sharing? Is this the YouTube mania affecting two of the most successful enterpreneurs of our times? I doubt it. Joost is an attempt by Skype founders, Niklas Zennstrom and Janus Friis, to get a foothold into the lucrative video-sharing market by providing “cheap and efficient high quality video” online.

I personally think that “online television” is a new revolution in Web 2.0 world. Its not just watching recording of your favourite shows online but it is real-time distribution of shows when you want it, where you want it, how you want it. Let me explain the last line in detail. Suppose you are out on an important meeting and miss first half of a football game. You come home and instead of watching it from second half, order the football match on your Internet-enabled TV, and start watching the match from the beginning like you never missed it – that’s ‘when you want it’. Now, you were working in Boston but have to catch a flight to Seattle. You don’t wait till you reach home but order your football match on your PDA while waiting for your flight – that’s ‘where you want it’. You board your plane and it is not allowed to use your PDA while on board but you can use your iPod, so you order the rest of the football match as a podcast on your iPod – that’s ‘how you want it’.

Although, the above mentioned synchronized technology is not available yet but these are the intentions of sites like, YouTube, iTunes and Joost, to provide you sometime soon. The market seem big enough for companies like Google to plunge into it. The advertising revenue from such personalized on-the-go TV is lucrative for any marketing guru.

The question is, “Are you ready to get Joost yet?”

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